5 Crucial SEO Tips for New Websites

Building a brand is very important if you are starting a new business. Your website plays a pivotal role when building a brand. With Search Engine Optimization (SEO), it is easier to rank high on search engines and generate a high return on investment (ROI). It is easier for potential customers to find your brand online if you rank high on search engine results. If SEO is done right, you can lower customer acquisition costs, attracting more customers while building the brand while spending less. Therefore, if you just launched a new website, there are a few SEO tips to get traffic sooner and get better search rankings. Take note of the following SEO tips:

I. Create unique and informative content
Most people search the internet looking for information, and your website should have unique and understandable content. Avoid using click baits and false information because you will lose visitors. Remember, if visitors find what they are looking for on your website, they always come back for more, and that’s how you generate traffic. As a rule of thumb, visitors should not scroll down the page before finding what they are looking for. To attract traffic, always give visitors what they are looking for as soon as they land on your page.

II. Target humans first
One of the mistakes people make is using keywords to drive search results instead of adding value to their customers. Content creators and bloggers should create valuable and engaging content using long-tail keywords. There is a difference between old SEO and new SEO, and website owners should understand. While old SEO is primarily focused on ranking, single keyword and page ranking, the new SEO is ROI focused and helps more people engage with a particular brand, i.e., products and services. Always write your content focusing on actual people. If you target humans, you will increase your return on investment because the audience will interact with you on social media, buy your products or hire your services. This is known as SEO copywriting. SEO copywriting will help you write top-notch and valuable content that search engines reward because they follow users.

III. Write unique and relevant meta description
A well-crafted meta description is crucial because that’s what people see first. Search engines do not like duplicate content, although you can cite a sentence or paragraph from another site and a backlink to the source. Therefore, avoid using the same meta description as your competitors because that can get you into trouble. If you are using WordPress, you can avoid duplicating meta descriptions by installing Yoast plugins or All In One SEO Pack. You can add a unique meta description and title tag with these tools.

IV. Use a readable and straightforward URL structure
If the users cannot read or understand your URL, they can get confused. The URL can be long but easy to read and understand for users and search engines. Here is an example of a good URL structure: 1st Google page ranking in malaysia Although the URL is long, search engines and users can easily understand and remember it. https://www.easyuisoftware.com/blogtech/2455252562626/ is an example of a lousy URL because it does not tell users what they should expect from your content. URLs should be memorable, search engine friendly and easy to type. Therefore, avoid using stop words, for instance, a, an, in, the, or but.

V. Optimize Images
Using images on a web page provides opportunities to optimize your content using primary keywords. Therefore, when naming images for SEO, include your target keywords and update the alt text on the page. Including images on a web page is highly recommended because it is appealing and increases traffic to your website.

SEO is vast and complicated. As a result, it can be daunting if you have just launched a new website. Thorough research and professional SEO services are recommended to boost brand awareness and conversions. Nowadays, business owners should have some website maintenance and SEO knowledge. The tips mentioned above can help you build your brand and attract traffic to your website.